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Doing well by doing good

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We live in a world of accelerating change where industrialization and globalization has helped us leap forward and transform the world in ways that were previously unimaginable. Today, our lifespans are longer, we are better educated, millions have been lifted out of poverty, and our way of living is more comfortable than ever before. 

This comfort has, however, also come at a great cost for our planet, with unwanted consequences such as biodiversity loss and climate change. Over the years, it …

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A Better Business opportunity

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As business leaders we have a unique opportunity to make a difference. Not only for our companies and teams, but for the larger picture: our communities, and even our planet. We just need to know where to start, and then take one small step at a time. 

About 20 years ago, I moved from market research positions at Unilever and GfK to become responsible for one of Sweden’s pioneering sustainability brands, Grumme. I stayed for a five year period and learned a lot. Still today, Grumme is considere…

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At an inflection point?

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In business lingo, wicked problems, such as climate change and the related changes in consumer values, politics, and regulations can be viewed as inflection points. As such, they have a potentially vast impact on businesses across the globe.

An inflection point is a moment where a certain change in your business environment will mean a dramatic change to your business. Used strategically, this turning point can poise your business for bigger things. It can create new spaces – blue oceans – and …

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How to build a robust future without wrecking the planet

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A few years back Johan Rockström at the Stockholm Resilient Center delivered this important TED Talk. Here he shares data and research about how we can build a robust future without wrecking the planet. He particularly highlights the need to think outside of the box since the governments and companies of this world are still not delivering on the SDGs. He also stresses that the SDGs only are goals till 2030 and that our solutions need to go beyond that.

Johan also shares a new research-based me…

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To lead in a VUCA world

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“Companies operate in an increasingly complex world. Business environments are more diverse, dynamic, and interconnected than ever – and far less predictable.”

- Harvard Business Review


In the midst of the COVID-19 crisis, end of May 2020, I delivered the final lecture to the participants of the one-year Executive Program in Industrial Management at KTH Executive School in Stockholm - for the second consecutive year.

The title of this year's lecture was "To Lead in a V…

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Wicked problems offer opportunities

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Better Business needs to be recognized as not only a necessity for the future of our humanity but also for the huge business opportunity it presents. The Better Business Playbook is designed to inspire you, as a business leader, to go beyond business as usual - and consider the vast strategic opportunities connected to Better Business. Starting with the opportunities that reside in environmental sustainability and climate change. While these issues contain imminent threats that need to be urgent…

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Doing well by doing good

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We live in a world of accelerating change where industrialization and globalization has helped us leap forward and transform the world in ways that were previously unimaginable. Today, our lifespans are longer, we are better educated, millions have been lifted out of poverty, and our way of living is more comfortable than ever before.

This comfort has, however, also come at a great cost for our planet, with unwanted consequences such as biodiversity loss and climate change. Over the years, it h…

Read more…

The Better Business Playbook

Skärmavbild 2020-06-20 kl. 15.54.39

The Better Business Playbook is designed to inspire you, as a business leader, to go beyond business as usual, and navigate the opportunities and best practices of Better Business to become a force for good. Because good business is simply good for business. 

As business leaders, we have a unique opportunity to make a difference. Not only for our companies and teams, but for the larger picture: our communities, and even our planet. We just need to know where to start, and then take one small st…

Read more…

Navigating a world of accelerating change

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The world around us is often described as increasingly volatile, complex, and ambiguous. We see signs of accelerating change and exponential growth in a number of different areas, such as the increasing speed of technological development and digitalization. Some claim that we even walk faster in cities today than what we did a few decades back.

Perhaps it is not so strange that eighty percent of all companies already run some type of change projects. Not seldom several change projects are runni…

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Strategy - what it is and why you need it

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It's the beginning of 2007 - 13 years ago, just before the global financial crisis hit - and I just got back from the doctor. Over the past months, I had been stuck in strategic planning meetings with the rest of the strategy and management team. Our ambitious approach, turning every stone, had lead to many long days in meetings and by the computer. On the way, I had obviously developed Olecranon Bursitis or so-called ‘student's elbow’. That is a painful condition characterized by redness and sw…

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