INNOVATION LAB
Innovation is a key to replacing solutions of the past and building a better future. It's also crucial for companies to stay relevant and attractive over time.
We believe that the world of business is crucial in co-creating new and innovative solutions to the many big, hairy and wicked problems of our world and society.
We can help explore opportunities, facilitate your innovation strategy and lift you and your team to the next level. From Business Model Innovation, to Value Proposition Design, Design Thinking, Service Design, Systems Innovation, and more.

INSPIRATIONAL INNOVATION RESOURCES
BE INSPIRED BY SOME OF THE INNOVATION
APPROACHES WE APPLY IN OUR WORK
DISRUPTIVE INNOVATION
View this video with Clay Christensen. He was a Harvard Business School professor and the world's most influential management guru according to the Thinkers50. Here, he lays out his landmark theory on disruptive innovation.
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TEN TYPES OF INNOVATION
Creating new products is only one way to innovate. The Ten Types of Innovation-framework provides a way to identify new opportunities beyond products and develop viable innovations.
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STRATEGYZER UNPACKS INNOVATION
Ideas, learnings and methods to help you further your understanding and practice of innovation. The team behind the books Business Model Generation, Value Proposition Design, Invincible Companies, Testing Business Models, and more.
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BLUE OCEAN STRATEGY
BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
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STANFORD IMPACT BUSINESS MODEL CANVAS
The IBMC, or Impact Business Model Canvas, is a framework for visualizing, evaluating, and refining your business model to achieve both social and financial value. .
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STANFORD D:SCHOOL
Stanford d.School is a place for explorers, innovators and experimenters at Stanford University. The d.school helps people develop their creative abilities. It is a community and a mindset to help people unlock creative abilities and apply them to the world. Be inspired by their website.
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SERVICE DESIGN NETWORK
The Service Design Network (SDN) is the leading non-profit institution for expertise in service design and a driver of global growth, development and innovation within the practice.
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SYSTEMS INNOVATION NETWORK
The Si Network is an online platform connecting people around the world to learn and apply the ideas and methods of systems innovation towards addressing complex challenges and building better systems that work for all.
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CIRCO CIRCULAR DESIGN
The circular economy does not arise by itself. CIRCO activates entrepreneurs and creative professionals to (re) design products, services and business models in order to subsequently do circular business.
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IDEO.ORG
IDEO is the leading innovation and design firm in the world. IDEO.org is their nonprofit design studio. They design products and services for organizations committed to creating a more just and inclusive world. Be inspired by innovation doing good.
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DESIGN KIT BY IDEO.ORG
Design Kit is IDEO.org's platform to learn human-centered design, a creative approach to solving the world's most difficult problems. Their mission is to help you routinely innovate and solve big problems.
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THEORY U
Theory U is an awareness-based method for changing systems. Theory U blends systems thinking, innovation, and leading change from the viewpoint of an evolving human consciousness.
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CLIENT CASE
CO-CREATING A WORLD-CLASS AND SUSTAINABLE INNOVATION STRATEGY
We helped the Executive Vice President Innovation in this purpose-led company to identify and understand the very frontiers and trends of world-class innovation, and developed a world-class innovation strategy and agenda to accelerate the global shift toward plant based foods. Everything aligned to the company's purpose, strategy, sustainability strategy, and desired culture.
CLIENT CASE
CO-CREATING SUSTAINABLE SERVICES AND BUSINESS MODELS
We helped this Marketing Director and her team explore and co-create new services and business models as a complement to their already very successful and sustainable product portfolio. Through a series of iterations, we ultimately helped the innovation team co-develop a handful of highly relevant and attractive solutions and concepts, through rapid prototyping, customer testing as well as early business model and business case development and experimentation.
CLIENT CASE
EXPLORING TRENDS
We helped this corporate executive management team in the Foodservice industry to understand the future of sustainability within their business ecosystem. We explored overall trends outside and inside the eco-system; conducted interviews with relevant stakeholders; identified relevant innovations and new entrants in the area; and teamed up with a legal partner to explore the legal and regulatory trends impacting their markets.
CLIENT CASE
PILOTING A CO:LAB FOR FUTURE CO-CREATION
We helped this Vice President of People & Culture of an exponentially growing purpose-led US organization to design and pilot a process for a virtual CO:LAB for insight- based future co-creation. All based on Design Thinking principles, and set to identify and adress internal barriers in their operating model and ways of working.