EXPLORATION, FACILITATION, CO-CREATION
STRATEGY LAB
We help you sense, explore, and shape the emerging future. Our strategic processes honor complexity, embrace paradoxes, and cultivate transformative impact. By co-creating strategies that align your organization deeply with its ecosystem, we help you lead systemic and strategic change to co-create a thriving future for all.
OUR GUIDING PRINCIPLES
THE BEST COMPANIES ARE THE BEST ALIGNED
Did you now that the best companies are the best aligned - in relation to their environment, their purpose, and their strategy. And, they continue to renew themselves over time to be fit for the future.
IT'S A PROCESS OF CO-CREATION
Building a Better Business and a Better Future takes exploration, strategic foresight, and a well-facilitated, purpose-led, holistic, adaptive and inclusive approach to strategy and business transformation.
And, it takes people - ideally a diverse team - to go on a brave, exploratory and co-creative journey together. Outside-in. Future-back. Inside-out.
Our process is characterized by three key elements:
- A psychologically safe space - i.e. an environment in which participants feel safe to take interpersonal risks, share their authentic thoughts and opinions, and openly express what's on their minds.
- Professional facilitation - i.e. the art of collaboratively moving a group of people through the process and its sessions to achieve a specific goal.
- Co-creation - i.e. involving key stakeholders in an inclusive and creative process of collaboration.
THE PROCESS HAS FOUR PHASES
We facilitate a strategy development process based on our guiding principles and tailored to your needs. It normally has four phases - from strategic insight, through strategic choice, to the development of the strategic plan, and the preparation of roll-out and implementation. We can also stay with you over a longer period to help you build an internal movement and gain traction on your strategic transformation.
CLIENT CASE: DUNI GROUP
FACILITATING PURPOSE-LED BETTER BUSINESS STRATEGY
In 2021, we supported Duni Group in planning and facilitating the development of a new position and direction in building a Better Business. This consisted of co-creating a higher purpose, a 2030 vision, and a strategy for the next strategic period - all driven by insight and foresight. This strategy has been excellently executed, and now placed the company on the TIME's list of "World's Best Companies in Sustainable Growth 2025" (as #190 of 500 in the world):
“This is a great honor and demonstrates that financial growth and leading-edge sustainable development are not mutually exclusive, but rather mutually reinforcing”, said their CFO Magnus Carlsson in a comment.
CLIENT CASE
EXPLORING FUTURE OPTIONS
We helped this company's CEO and Chairman of the Board in the Transportation sector to explore their business environment, explore future options, and co-create their vision and strategy together with key stakeholders across the organization, including the Board of Directors. A crucial step in this company's transformational journey.
CLIENT CASE
EXPLORING THE CONSEQUENCES OF STRATEGIC CHOICE
We helped the Executive Vice President of Corporate Development in this company to strategically explore and identify how to adapt the overall company offering and portfolio to stay relevant and attractive to their customers and eco-system in a world with increasing focus on sustainability. We then helped explore and understand the implications of their potential strategic choices on their current business model and operating model.
CLIENT CASE
INCLUSIVE STRATEGY CO-CREATION WITH 75 LEADERS
We helped this Division Head co-create the division strategy together with his leadership team. The process ultimately involved all 75 managers of the division in the process of developing actions in a two day live "mega"-workshop. All in order to create widespread involvement and ownership of the final strategy across the whole organization.
CLIENT CASE
CO-CREATING AN INTEGRATED SUSTAINABILITY STRATEGY
We helped a Director of Sustainability in the Food industry to explore the very frontiers and trends of sustainability; what can be considered world-class inside and outside of their industry context; and how to develop a world-class sustainability agenda aiming at creating real system change - and changing the world for the better. All clearly integrated with the company's overall purpose, values and strategy.
CLIENT CASE
KICKING OFF THE STRATEGY PROJECT
We helped this Managing Director in the Med Tech sector to kick off his strategy project with an online management team co-creation workshop aiming at exploring the future of their eco-system. With a trend report as our base, we set up a co-creative one-day scenarios workshop and helped guide, facilitate and challenge the management team throughout the journey to help them see new angles and perspectives.
CLIENT CASE
FACILITATING A FULLY VIRTUAL STRATEGY PROCESS
Early on in the COVID-19, we helped this Division Head in the Automotive sector to plan and facilitate an online strategy process together with his management team and key stakeholders from across the organization and geographically spread. Something we have then repeated with other client management teams.
The process was built on a number of critical co-creation workshops online, with break out sessions and homework for all participants in between the workshops. The process resulted in a strategic plan and an important alignment regarding key focus areas and priorities across the team.
CLIENT CASE
AGILE TRANSFORMATION FOR HUMAN GROWTH
We helped the Chief Transformation & People Officer in an exponentially growing organization to explore and develop principles enabling growth and dynamic capabilities. All aiming at transforming the whole organization into a more agile operating model, and a platform for human growth. These principles became important input to the People & Culture strategy, as well as to the company's ongoing growth and transformation journey.
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We are on a mission to accelerate Better Business and co-create a Better Future. Join our exploration beyond business as usual as we explore trends, roam the frontlines of Better Business, touch on the emerging paradigm of Regenerative Business, and the evolution of conscious impact leadership.