OUR PURPOSE,
MISSION AND VISION
WHY WE EXIST AND WHAT WE AIM FOR
OUR PURPOSE IS TO ACCELERATE THE CO-CREATION OF BETTER BUSINESS AND A BETTER FUTURE
We are a boutique strategy consultancy and leadership development provider headquartered in Sweden. We help business leaders go beyond business as usual to build Better Business and co-create a better future.
PURPOSE
Why we exist.
Our purpose is to accelerate the co-creation of Better Business and a better future.
MISSION
Core strategy undertaken to fulfill purpose.
We partner with business leaders and executive teams to co-create Better Business and a better future through strategy and leadership development.
ASPIRING VISION 2035
What we aim for 2035.
In 2035, we have reached 10 000 business leaders and helped them make a meaningful contribution for the benefit of their business, our planet and society, as well as for future generations.
HOW WE THINK AND ACT
OUR PHILOSOPHIES
Start with Purpose - Act with Integrity
We believe meaningful businesses are built on a clear purpose – one that goes beyond profit. We help our clients anchor their purpose in strategy, culture, and leadership – and act with integrity, even when it's challenging.
Lead from the Inside Out - Outside In - Future Back
We belive transformation starts within. We guide leaders and teams in developing themselves and explore the world so they can better lead others and contribute to systemic change - in their organizations and business ecosystems.
Think Beyond Business as Usual
In a world of exponential change, we believe new ways of thinking are essential. We challenge conventional perspectives and help our clients navigate toward sustainable, regenerative, and long-term success.
Co-Create for Systemic Impact
We believe in co-creation – not just as a method but as a mindset. Together with our clients, we identify the broader systemic context and the challenges worth addressing. We design solutions that make a real difference.
Embrace Creative Renewal
In a fast-paced and ever-changing world, renewal is essential. We honour the natural rhythms of rest, reflection, and reimagining as fuel for conscious creativity, resilience, and meaningful progress – in individuals, teams, and organizations.
Stay Curious - Stay Human
We approach the future with curiosity, humility, and humanity. We believe in empathetic leadership, lifelong learning, and the courage to be yourself in a complex world.
OUR VISION FOR 2050
A THRIVING WORLD
We are living in uncertain times, and will over the next decades experience the greatest industrial transformation that our world has ever seen as a consequence of the Sustainability Revolution. There are several scenarios for the world of 2050. Some rather bleak - especially those following our current trajectory of business as usual.
The hero and the villain are one and the same: human choice. So, what if we as business leaders could contribute to a world beyond business as usual?
What would your business look like if you had the insights and perspectives to connect your heart and mind, unleash your creativity, reimagine the future, make wise choices, renew your strategy, and craft new stories about who you are and what you value? We believe that it would ultimately need to become a Better Business, or even a regenerative one.
A Better Business can be described as a future-ready company with a long-term perspective - guided and inspired by its higher purpose. This helps the organisation create, deliver and capture value to its stakeholders. All while minimizing ecological and social costs, engaging its business ecosystem, and collaborating to change the world, whilst exploring more regenerative business practices.
This starts with you as a business leader. Because you are crucial in the transformation towards Better Business and a better future. By growing vertically, expanding your impact, providing purpose, direction and resources, you can contribute to meaning, transformation, growth - and even help enhancing the wellbeing of both people and planet, while future proofing your business.
Better Business is simply good for business, and seriously needed in solving the world's wicked problems. Also, it is an important key for any company aiming to become fit for the future. Not to mention the importance of creating a better future for the generations to come.