Our Purpose, Mission and
Vision
WHY WE EXIST AND WHAT WE AIM FOR
HELPING BUSINESS LEADERS GO
BEYOND BUSINESS AS USUAL
PURPOSE
Why we exist.
Our purpose is to help business leaders go beyond business as usual, to build Better Business and co-create a better future.
MISSION
Core strategy undertaken to fulfill purpose.
We partner with executives and organizations in co-creating Better Business and a better future. All with a focus on facilitating the co-creation of insight, strategy, innovation and transformation for individuals, brands and organizations.
VISION 2030
The vision for 2030.
In 2030, we have helped 10 000 business leaders find their ways beyond business as usual, and make their contributions to co-creating a thriving planet, humanity, and business community for the benefit of all.