Strategy

The world around us is often described as increasingly volatile, complex, and ambiguous. We see signs of accelerating change and exponential growth in a number of different areas, such as the increasing speed of technological development and digitalization. Some claim that we even walk faster in cities today than what we did a few decades back.

Perhaps it is not so strange that eighty percent of all companies already run some type of change projects. Not seldom several change projects are runni…

It's the beginning of 2007 - 13 years ago, just before the global financial crisis hit - and I just got back from the doctor. Over the past months, I had been stuck in strategic planning meetings with the rest of the strategy and management team. Our ambitious approach, turning every stone, had lead to many long days in meetings and by the computer. On the way, I had obviously developed Olecranon Bursitis or so-called ‘student's elbow’. That is a painful condition characterized by redness and sw…

Strategy is no longer necessary, according to some – but without it, business would not utilize our full human potential.

A few years back, searing pain in my elbow sent me to the doctor, who diagnosed me with Olecranon Bursitis. Apparently, all that time spent leaning forward on hard desks in different meeting rooms during my team’s frequent marathon strategic planning sessions was putting too much stress on my poor elbow. The doctor told me I would either have to shorten these sessions in t…