Module 4

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The future is not evenly distributed - the pioneers are far ahead already, and the laggards are getting left behind as the early majority is now moving. There is however still time to act. Learning from real cases of trailblazers in the field of sustainability - like Patagonia, Interface, Unilever, Ørsted, IKEA and Oatly - will help you understand the evolution of Better Business, and where the very frontline is today. This in turn will help you step up to the challenge, and help you shape your own business and ecosystem going forward.

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