MOVE BEYOND BUSINESS AS USUAL
INTEGRATE SUSTAINABILITY INTO THE VERY CORE OF YOUR BUSINESS
The Sustainability Revolution is here, and you will simply have to rethink and renew your business to stay attractive and relevant going forward. We help open-minded and forward-looking business leaders explore the future and facilitate a collaborative and co-creative strategy development process to integrate sustainability into the very core of their organization's purpose, vision, strategy and business model.
BETTER BUSINESS STRATEGY CO-CREATION
What is going on in the world? Where will you play, and how will you make a meaningful difference to your key stakeholders, your business eco-system, and to the larger world and society? And how will you integrate sustainability into the very core of your company? All while running an attractive and profitable business.
We help you learn from the trail-blazers of Better Business, such as Patagonia, Interface, Ørsted, Unilever, IKEA and Oatly. We then facilitate a co-creative journey in three distinctive steps where you and your executive team will explore the future, and co-create your integrated Better Business strategy. Outside-in and future-back. A powerful and inclusive process that integrates elements of learning, engagement and co-creation.
BUSINESS MODEL EXPLORATION
Be inspired by impact start-ups, learn from the frontlines of Better Business, and apply innovative business models in solving some of the wicked problems of the world. We have helped hundreds of entrepreneurs and companies to identify and develop their value propositions and business models. And we can help you and your team to reinvent your business model, and co-create new impact business models with a potential to evolve into your future bets.
WHAT ARE WE TALKING ABOUT?
THE CHARACTERISTICS OF BETTER BUSINESS
What do companies like Patagonia, Interface, IKEA, Unilever, Ørsted and Oatly have in common? They represent what we call Better Business.
A Better Business can be described as a future-ready for-profit organization that has a long-term perspective and is guided and inspired by a higher purpose that helps the organisation create, deliver and capture value to stakeholders, while minimizing ecological and social costs, engaging its business ecosystem, and even aspiring to change the world.
Our research shows that leading Better Business companies…
… have a long-term view and see business as usual as riskier than exploring new ways forward.
… show an interest in understanding the world around them and see the potential in contributing to the solutions of truly wicked problems.
… take proactive measures to co-create the future.
… proactively play on three systemic levels (their own organization, their business eco-system, and the world and society).
… have been through journeys of evolutionary change sparked by strategic insight, crisis, or even epiphanies – still, they continue to renew themselves over time.
… are guided by a higher purpose, which they have fully integrated into who they are and how they operate. Something that makes them highly attractive to talents.
… set high goals – or even Moonshots – and may even aspire to accomplish what others believe to be impossible.
… systematically work to improve their already solid foundations to further reduce their negative footprint.
… explore regenerative practices and meaningful innovation.
… apply transparent reporting practices and get rewarded by high ESG scores, which in turn attracts investor interest.
… work to challenge and support their industries and business eco-systems to elevate their practices.
… collaborate with others to change the world and society to the better.
Source: Better Business Better Future, by Elisabet Lagerstedt (2021)
Does moving beyond business as usual feel daunting? It doesn’t have to.
Contact us to explore how we can help.