DO THE SELF-ASSESSMENT
HOW FAR IS YOUR COMPANY ON THE BETTER BUSINESS JOURNEY?
The research for the book Better Business Better Future (2022) shows that Sustainability Trailblazers - such as Patagonia, Interface, Ørsted, Unilever, IKEA and Oatly - over time have approached the field of sustainability in similar ways.
They simply share a number of strategic choices made, and a number of good and evolving practices.
These are choices and practices that can help you to accelerate the Better Business transformation of your company. Have you already made some, or even significant progress? Download below, and do the self-assessment to find out.
THE BETTER BUSINESS SELF-ASSESSMENT
Sign up to download the Better Business self-assessment, print it and then work it through in your own time. It contains 34 questions and will take approximately 30 minutes to complete.
ANSWER THE 34 QUESTIONS IN 30 MINUTES FOR A HIGH-LEVEL INDICATION
How does your organization - on a high level - compare to the good and evolving practices of Sustainability Trailblazers like Patagonia, Interface, Ørsted, Unilever, IKEA and Oatly? Download the Better Business self-assessment to find out.
The assessment is based on the research for the book Better Business Better Future, by Elisabet Lagerstedt (2022).
THE STEP UP FRAMEWORK
In decoding the strategic approach and good practices of sustainability trailblazers - such as Patagonia, Interface, Unilever, Ørsted, IKEA and Oatly - we found that they have many things in common.
An important finding is that these Better Business leaders all work on three systemic levels: their own organization, their business ecosystem, and the world and society. On these three levels, they display strategic intents and behaviors that can be categorized into five steps.
The self-assessment will help you understand how you stack up to the Sustainability Trailblazers on each of these five levels.
More information and details can be found in the book, Better Business Better Future, by Elisabet Lagerstedt (2022).
GO BEYOND BUSINESS AS USUAL
DISCOVER THE BETTER BUSINESS ACCELERATION PROGRAM
The Better Business Acceleration Program is an online executive program designed to accelerate the journey beyond business as usual, to help business leaders surf the waves of the Sustainability Revolution, and build a Better Business and a Better Future.