OUR GUIDING PRINCIPLES
OUR GUIDING PRINCIPLES
THREE PRINCIPLES GUIDE US ON THE WAY
We are living in uncertain times, and will over the next decades experience the greatest industrial transformation that our world has ever seen as a consequence of the Sustainability Revolution. There are several scenarios for the world of 2050. Some rather bleak - especially those following our current trajectory of business as usual. The hero and the villain are one and the same: human choice.
So, what if we as business leaders could contribute to a world beyond business as usual? What would the world of business look like if we all had the insights and perspectives to connect our hearts and minds, unleash our creativity, reimagine the future, make wise choices, renew our strategies, and craft new stories about who we are and what we value? We believe that we can. Our guiding principles help us navigate.
OUR GUIDING PRINCIPLE #1
DO WELL BY DOING GOOD
We believe in doing well by doing good. As a Better Business we can be described as a future-ready company with a long-term perspective - guided and inspired by its higher purpose. This helps our organisation create, deliver and capture value to its stakeholders. All while minimizing ecological and social costs, engaging its business ecosystem, and collaborating to change the world, whilst exploring more regenerative business practices.
Better Business is simply good for business, and seriously needed in solving the world's wicked problems. Also, it is an important key for any company aiming to become fit for the future. Not to mention the importance of creating a better future for the generations to come.
OUR GUIDING PRINCIPLE #2
IT STARTS WITH US AS BUSINESS LEADERS
As future navigators, accelerating Better Business and co-creating a better future starts with us as business leaders. Because we are crucial in this transformation. By growing vertically, expanding our personal impact, providing purpose, direction and resources, we can contribute to meaning, transformation, growth - and even help enhancing the wellbeing of both people and planet, while future proofing our - and your - business.
OUR GUIDING PRINCIPLE #3
EVERYTHING WE DO SHOULD
CONTRIBUTE TO A BETTER FUTURE
Our purpose, mission and vision are geared towards co-creating a better future, mainly through the co-creation and acceleration of Better Business.
We are very much aware of the trajectory of human development, as the result of both conscious and unconscious human choice. We have chosen to contribute to its flourishing. We also recognize and support not only the UN Sustainable Development Goals (SDGs) but also the Inner Development Goals (IDGs).
As business leaders, we also support the B Corporation Movement, and believe that Conscious Capitalism, Conscious Business and Conscious Impact Leadership will help us co-create a future that we want for the generations to come.
Our guiding star is simply doing well by doing good!
Rivers come in lots of different shapes and sizes, but they all have some things in common. All rivers and streams start at a high point, a mountain, or a hill. Water from a source - like a spring, snow melt, or a lake - starts at this high point and begins to flow down to lower points.
As the water flows down, it navigates the landscape, and it may pick up more water from other small streams, springs or or from rain or snow melt. These streams may slowly join together to form a larger stream or river. Small rivers and streams may join together to become larger rivers. As they make their way to the sea, rivers help shape the features of the Earth.
All rivers eventually find their way and become powerful streams. You be a river too. Start from a higher perspective, decide to shape the future for the better, and navigate your way forward.
Because you can.