Exploration & Innovation

We facilitate co-creative processes for exploration and innovation 


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EXPLORATION AND INNOVATION

FACILITATING A CO-CREATIVE PROCESS 

We help facilitate a journey of exploration and meaningful innovation, beyond business as usual. We utilize a diverse set of tools and methods. From systems thinking and design thinking, to customer journeys, value proposition design, strategic positioning, and business model innovation. We help you bring in external co-creators into the process too. And, help your team in facilitating this journey themselves going forward. 

COLLABORATIVE EXPLORATION & IDEATION

RAPID PROTOTYPING & TESTING

CONCEPT DEVELOPMENT & POSITIONING

GRAPHIC VISUALIZATION

EXPLORING POTENTIAL & BUSINESS CASE


  

GO BEYOND BUSINESS AS USUAL

PURSUE MEANINGFUL INNOVATION

Ideally, innovation helps remove problems and simplify life for its users in a meaningful way, while reducing complexity, and making life easier. All while doing good for the planet and society in the process. Much of the innovation efforts of today, however, bring very little or no added value for either planet and humanity. 

Truly meaningful innovation requires more than understanding human needs in the context of the design challenge. Rather, it emerges in the intersection between the world’s wicked problems, human needs, useful technology, and impact business models (ideally circular, and even regenerative).

Explore and Innovate

Due to its complexity, the concept of meaningful innovation demands both knowledge and insight into all four dimensions: the world’s wicked problems, human needs, useful technology and impact business models.

This implies that a traditional innovation team will not be able to achieve this on its own. Instead, it should be pursued in cross-functional teams with diverse backgrounds and competences spanning across the relevant areas - and work in open innovation efforts with experts, or in different types of unconventional strategic partnerships and collaborations.


CLIENT CASE

FACILITATING THE CO-CREATION OF A WORLD-CLASS AND SUSTAINABLE INNOVATION AGENDA

We helped the Executive Vice President Innovation in this exponentially growing company identify and understand the very frontiers and trends of world-class innovation, and how to develop a world-class sustainability innovation agenda. Everything aimed at reaching their very ambitious growth targets while staying aligned to the company's purpose, strategy, sustainability strategy, and desired culture. 

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CLIENT CASE

FACILITATING THE CO-CREATION OF SUSTAINABLE SERVICES AND BUSINESS MODELS

We helped this Marketing Director and her team explore and co-create new services and business models as a complement to their already very successful and sustainable product portfolio. Through a series of iterations, we ultimately helped the innovation team co-develop a handful of highly relevant and attractive solutions and concepts, through rapid prototyping, customer testing as well as early business model and business case development and experimentation.

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CLIENT CASE

PILOTING A CO:LAB FOR FUTURE CO-CREATION

We helped this Vice President of People & Culture of an exponentially growing purpose-led US organization to develop and pilot a process for a virtual CO:LAB for insight based future co-creation. All based on co-creative Design Thinking principles, and set to identify and adress internal barriers in their operating model and ways of working.

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